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The Ultimate Guide to On-page SEO

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On-page SEO is an essential aspect of digital marketing for startups, entrepreneurs, small businesses, and content creators alike. By implementing these On-page SEO techniques and best practices, you can effectively optimize your web pages, improve your search engine rankings, increase organic traffic, and provide an excellent user experience.
On-page SEO

Welcome to the ultimate guide to On-page SEO! If you’re a content creator at a startup, digital marketer, early-stage entrepreneur, small business owner, or startup founder, this guide is tailor-made for you. In this article, we’ll delve into the world of On-page SEO, exploring what it is, why it’s important, and how you can optimize your website to improve your search engine rankings.

What is On-page SEO?

On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engine results and drive organic traffic to your website. While Off-page SEO focuses on building external signals such as backlinks, On-page SEO involves optimizing the content and structure of your web pages to make them more search engine friendly.

When implementing On-page SEO techniques, you’re essentially telling search engines what your web page is about and ensuring they can easily crawl, understand, and index your content. This optimization ultimately helps increase your website’s visibility in search engine results pages (SERPs) and drives relevant traffic to your site.

Why is On-page SEO so Important?

Before 2008, Google’s core ranking algorithm was PageRank, but as early as June 2011, the Google Search Center recommended not to be limited to PageRank. Take a look at metrics that correspond directly to meaningful gains for your website or business, rather than just focusing on ranking signals.

Google considers metrics that correspond directly to meaningful gains for your website: conversion rate, bounce rate, and click-through rate (CTR).

Google considers metrics that correspond directly to meaningful gains for your website
  • Conversion Rate: The conversion rate refers to the proportion of actions such as purchases, registrations, inquiries, and other transactions on a website. Therefore, the conversion rate stands out as one of the most revenue-oriented metrics for a website.
  • Bounce Rate: The bounce rate is the ratio of people who land on a website and leave without navigating to other pages. A higher bounce rate indicates that visitors find the website content less attractive. Google considers high bounce rates as a sign that, despite a website’s high ranking, it may not hold significant meaning for users. It is evident that websites with high bounce rates generally do not perform well in rankings.
  • Click-Through Rate (CTR): The click-through rate is the number of times users click on a website divided by the total number of times the website appears in Google’s natural search results. A high CTR suggests that users find your website appealing, while a low CTR generally indicates poor content quality. If a website has a low CTR, it may not be considered valuable to users. Similarly, websites with low CTRs often do not achieve high rankings.

We can address issues related to conversion rate, bounce rate, and click-through rate through On-page SEO. By optimizing On-page SEO, website conversion rates and click-through rates will increase, while bounce rates will decrease. As long as these three metrics—conversion rate, bounce rate, and click-through rate—are optimized to a reasonable range, the value of the website’s content will be reflected. Naturally, the website will gain favor from Google, leading to a substantial improvement in its ranking.

The following, I will share 15 ultimate guides on On-Page SEO, especially for startup-stage companies.

1. Figure Out The Main SEO Pages of The Website

Due to the varying hierarchy weights of the homepage and category pages on the website, pages with higher weights have better ranking capabilities. Therefore, pages with higher weights are more likely to achieve favorable rankings. When conducting On-Page SEO, our focus is initially on pages with higher weights, meaning the more significant and primary pages.

A well-structured website allows users to navigate from the homepage to any other page, such as product category pages, product pages, or article pages. Users can also return to the previous-level category page through the navigation bar and gradually navigate back to the homepage. This way, the homepage contains numerous internal links and external backlinks from other websites, earning it the highest weight from search engines. Pages with higher weight are quickly discovered and indexed by Google’s search engine. In On-Page SEO optimization, we prioritize optimizing the higher-weighted pages first before moving on to optimize pages with slightly lower weight.

By assessing the quantity of internal links and external backlinks from other websites, we rank the various pages of the website based on their weight:

  • Homepage: The homepage has the highest weight, so it’s crucial to place core business keywords on the homepage.
  • Product & Service Category Pages: Within the website structure, product category pages have slightly higher page weight than product pages. In our usual On-Page SEO optimization, because of the higher weight of product category pages, the keywords on these pages tend to achieve better rankings on Google. After optimizing the homepage, we often proceed to optimize the On-Page SEO of product category pages.
  • Product Pages or Article Pages: The next priority is to optimize product and article pages, as optimizing product pages is foundational for website optimization. Optimizing article pages is particularly important. Based on our recent projects, we’ve observed that article pages often bring in the majority of traffic. Many websites experience a significant increase in visitor numbers due to a single article, contributing to 50% or more of the website’s traffic. This trend has become increasingly common in recent years.

2. SEO Title Optimization

What is SEO Title?

SEO title, also known as meta title or page title, refers to the title tag of a webpage that is optimized for search engine optimization (SEO) purposes. It is what we commonly refer to as the “T” in SEO TDK. The SEO title plays a crucial role in improving the visibility and click-through rates of webpages in search engine rankings.

What does a SEO title look like

An indispensable step in On-Page SEO optimization is optimizing the SEO title of a page. The SEO title allows users to quickly understand the content of a page and is a decisive factor when users decide which webpage to click. A well-crafted SEO title can enhance the click-through rate of a webpage. As mentioned earlier, the click-through rate of a webpage is one of the factors in Google’s search engine ranking algorithm. Therefore, writing high-quality titles for webpages to boost their click-through rates becomes particularly important.

Best practices for SEO titles

  • Write a practical, descriptive, and unique title for each page of the website. Each title should represent the theme of the respective page. Avoid using identical titles for different pages.
  • Incorporate modifier words in SEO titles. Use attention-grabbing modifier words in SEO titles to ensure a high click-through rate for the webpage. For example, include terms like “2022,” “best,” “guide,” and “review.” You can structure it as follows: “BSA Best Developer and Manufacturer of + [keyword] Since 2010 | Brand Name.” Remember to include the brand name at the end of each page’s title.
  • Avoid keyword stuffing. Titles should be captivating, and stuffing keywords makes the page less attractive. While Google won’t penalize a webpage for keyword stuffing in the title, it’s unlikely to achieve a high click-through rate.
  • Include keywords in SEO titles; place core keywords at the beginning. Place core keywords at the front of the title, as the initial part of a webpage is crucial. It helps users quickly find desired content and aids Google in identifying the primary content of the page.
  • Add numbers to the title: Numbers can increase the click-through rate. For instance, structure the title as “One of the World’s Top3 Brands in [keyword]+[industry] Within 5 Years – Brand Name,” and so on.
  • Capitalize the initial letter of each word in the title. This makes the title more noticeable.
  • Include parentheses in SEO titles. For example, “How To Do On-page SEO in 2022 (NEW guide)” helps your title stand out from others.
  • Keep the character count within 65 characters. Exceeding this limit will result in hidden characters that won’t be displayed. Therefore, aim to keep the title within 65 characters.
  • Use high search volume keywords and keywords with low difficulty. For keywords to be featured on webpages, it’s generally recommended to use keywords with high search volumes and low difficulty. This approach makes Google SEO optimization rankings slightly less challenging and brings in relatively higher traffic.

Here are some recommended tools for crafting titles

  • Coschedule: It’s a headline analysis tool that scores your titles and provides suggestions for modifications.
  • TWeakYour Biz: Provide a phrase, and it will generate titles for your articles.
  • Headline Analyzer: This tool assesses the overall structure, grammar, and readability of article titles. It provides a quality score (based on social shares, traffic, and SEO value) and corresponding optimization suggestions.
  • Blog Topic Generator: HubSpot offers this free topic generation tool that helps find creative titles and inspiration for SEO titles on your webpage.

3. SEO Meta Description Optimization

What is Meta Description?

A meta description is a concise summary or snippet of text that provides a brief description of the content on a web page. It is an HTML attribute that appears in the search engine results pages (SERPs) below the title tag and URL of a webpage. It is what we commonly refer to as the “D” in SEO TDK. The purpose of a meta description is to provide a preview or enticing summary of the page’s content to potential visitors.

What does a SEO meta description look like

A high-quality meta description can enhance the relevance of search results. The meta description is a decisive factor in determining which webpage users click on, making it a crucial element influencing the click-through rate. Optimizing the meta description of a page will increase its traffic.

The meta description is akin to the preface of a book; only when people read the preface can they decide whether they like and want to purchase the book. The meta description provides an accurate description and introduction to the webpage. First and foremost, you need to ensure that the meta description is highly relevant to the terms users are querying and has a promotional effect. This ensures a higher probability of users clicking on the page frequently.

It’s also important to note that if your SEO meta description is not written or is irrelevant, Google will automatically select some content from the webpage to serve as your SEO description (meta description).

Best practices for crafting meta description

  • Write unique SEO descriptions for every page on the website, focusing on concise and relevant descriptions that capture the essence of each page.
  • Ensure that the core keywords for each page are included in the SEO description, and ideally, place these keywords within the first 100 characters of the description.
  • Clearly convey the products or services offered on the page and provide reasons for visitors to click on your website.
  • Aim for a high click-through rate with emotional and impactful language in the SEO description, using words like “amazing,” “best,” “ultimate,” or “unbelievable.”
  • Adhere to the 124-character limit to avoid exceeding the character limit.
  • Avoid writing irrelevant or false descriptions solely for click-through rate purposes, as this may increase the bounce rate and reduce the time visitors spend on the page. High bounce rates and short page dwell times are unfavorable for website rankings.

4. H Tags Need to Contain Keywords

What is H Tags?

The H tag refers to the Heading tag, also known as the H element, which is a function in HTML used to emphasize and structure text as titles on a webpage. In 2012, Google included webpage titles as one of the methods to determine webpage content, stating, “It can help us understand the priority attributes of webpage content.”

what does a H tags look like

There are six sizes of Heading tags, denoted as <h1>, <h2>, <h3>, <h4>, <h5>, and <h6>, representing a decreasing order of importance and weight. The numbering of H tags indicates a descending order of importance, meaning that the lower the H tag number, the more important the text. In other words, H1 is the most important, followed by <h2>, <h3>, <h4>, <h5>, and <h6>.

How to optimize H tags?

  • Each page should have only one <h1> tag. In most Content Management Systems (CMS) like WordPress, the article’s title is automatically treated as the <h1> tag. It’s essential to note that sometimes, certain website themes may override the <h1> tag. In such cases, it’s necessary to check the website’s code to ensure that each page has only one <h1> tag.
  • Key points for optimizing the <h1> tag include ensuring that the core keywords of the webpage appear within the <h1> tag.
  • Optimization points for the <h2> tag: When crafting webpage content, it’s common to include at least five <h2> tags on the page, with each tag preferably containing keywords. A minimum of 60% of <h2> tags should include keywords.
  • Optimization points for the <h3> tag: Ensure that keywords are included in over 60% of <h3> tags.

5. The First 100 Words of the Page Need to Contain Keywords

The most crucial position on a webpage is its top, precisely at the beginning. Users typically start reading from the top of the page, and Google assigns more weight to the content near the top of the webpage. Generally, keywords placed closer to the front of the page tend to have better rankings.

By placing keywords within the first 100 words of a page, Google’s search engine can quickly understand what the page is about during content crawling, assigning more significance to the content at the top of the webpage.

For each page on the website, ensure that the core keywords and secondary core keywords are included within the first 100 words. Prioritize placing the core keywords as close to the beginning as possible.

Here are some optimization tips

  • Place core keywords within the first 100 words of the page. It’s recommended to have the core keywords appear 2-3 times within the first 100 words to increase keyword density, which is beneficial for optimizing keyword rankings.
  • In addition to core keywords, include synonyms and related terms of the core keywords within the first 100 words of the page. This enhances semantic relevance.
  • Content at the beginning of the page should be concise, focused, and directly highlight the advantages of the product or service. Users prefer to read content from top to bottom and left to right. Therefore, the content at the beginning of the page is crucial. In the first 100 words, aim to summarize as many compelling features and advantages of the product or service as possible.

6. Content Needs to be Original

Google SEO fundamentally boils down to delivering high-quality content that provides customers with the most valuable information. This ensures a positive user experience and valuable reading material. To prevent plagiarism and encourage originality, Google employs an algorithm that penalizes websites with high duplicate content.

In Google’s Quality Guidelines for web pages, there is a section addressing copied content. Copied content does not add value to users and may infringe on copyrights. Therefore, a high-quality website should invest time in creating original content. The screenshots below detail specific criteria for determining website plagiarism.

Pages that rank on the first page of Google search results are typically those with original content. As mentioned earlier, Google does not recommend websites with high duplicate content. Therefore, before publishing articles or content, it is advisable to use plagiarism detection tools to check for duplicate content.

Google’s penalty policy for scraped content

Recommended plagiarism detection tools

  • Quetext: This tool highlights overlapping sections in the results, indicating which sentences or paragraphs have a higher degree of similarity. It also provides red warnings for significant matches.
  • Copyscape: Copyscape allows checking one webpage at a time, and if there are results, it indicates the presence of duplicate content on the internet. If the duplication exceeds 10%, it may indicate a low-quality website. Verification is required for all pages on the website.
  • Siteliner: This free tool checks for duplicate content on a website, helping identify and optimize it. Siteliner can detect text duplication across all pages of a website. However, it’s essential that the pages to be checked are not blocked by the robot.txt file. Siteliner provides free checks for up to 250 pages, beyond which it requires payment.
  • Smallseotools – Plagiarism Checker: Checks for plagiarism in content.
  • Duplichecker: A tool for text duplication detection, with a free account having a character limit of 1000 characters for free checking.
  • Check-plagiarism: Supports both text and webpage detection. It provides a ratio of original to duplicate content and offers alerts.
  • Copyleaks: A paid plagiarism detection tool with a 30-day free trial. Copyleaks supports content originality checks in the education and business sectors.

7. Pages Cannot be Repeated Within The Website

It was mentioned earlier that a website should not have duplicate content with other websites, and internal duplication within the website should also be avoided. High internal duplication can lead to a significant decrease in Google’s assessment of the value of your website content and may result in penalties, including slow indexing or even exclusion from indexing for some websites.

Consider the example of a website selling red, yellow, and purple running shoes, each with a different URL. However, the three pages have identical features and descriptions, with the only difference being the color. This results in three pages with entirely duplicate content. Having multiple such duplicate pages can increase the overall duplicate content on the website, leading to slow indexing or non-inclusion of similar pages.

To address this issue, it is recommended to consolidate similar products under a single URL, specifying the different colors on that URL. This helps avoid high internal duplication on the website.

The following are standard requirements for content duplication

  • Unique Content More than 60%: Refers to content that appears on two or more pages within the website, as identified by Siteliner. Original content should constitute more than 60%.
  • Common Content Less than 30%: Refers to universal content, such as the main menu, sidebar, footer navigation, call-to-action elements, etc., that may appear on every page. Common content should be around 30%.
  • Duplicate Content Less than 30%: Refers to content unique to each page. If the unique content on the website is less than 60%, it is considered suboptimal. Overall duplicate content across the site should be kept within 30%.

Tools for checking website content originality include

  • Siteliner: Unlike Copyscape, Siteliner can detect internal page duplication within a website. However, it requires that the pages being checked are not blocked by the robot.txt file.

8. Images SEO Optimization

Using images can provide customers with the most direct understanding of your products or services. While Google cannot recognize the content of images directly, it can identify images through the content of the webpage where the image is located, along with the image description and title.

Therefore, it’s essential to optimize images to make it easy for Google to discover their content. This involves adding titles, descriptions, file names, or text to the images.

Google’s search engine crawler can fetch the “alt” attribute of images. Through the “alt” attribute, Google’s crawler can understand the content of the image. In Google SEO, optimizing the “alt” attribute of images helps the search engine understand the webpage, potentially improving the page’s ranking in natural search results.

So, how can you optimize images?

  • Make image titles relevant to the page’s keywords.
  • Ensure image descriptions are keyword-relevant: Use descriptive text to explain the image.
  • Keep “alt” attributes of images concise and keyword-relevant: Avoid keyword stuffing in the “alt” attribute. The purpose of “alt” is to serve as alternative text if the image cannot be recognized.
  • File naming should be keyword-relevant: For example, (google-onpage-seo-guide.jpg).
  • Add images to the sitemap: Provide more detailed information to Google by allowing it to understand the content of images through the URL path.
how to Add images to the sitemap

Practical cases of image optimization

Suppose we optimize a picture of a puppy. Here 4 examples:

  • Wrong example A: Missing Alt txt
Wrong example of Images Alt txt SEO Optimization
  • Wrong example B: Keyword stuffing
Keyword stuffing example of Images Alt txt SEO Optimization
  • Correct example
Correct example of Images Alt txt SEO Optimization
  • Best example
Best example of Images Alt txt SEO Optimization

9. Deploy Keywords On Your Website

Keyword deployment refers to the arrangement of keywords on a webpage that is optimized for specific keywords. After arranging and optimizing the keywords, they undergo information extraction and combination by search engines. The keywords on this page may then achieve rankings and gradually bring traffic to the website. As mentioned before, the density of core keywords on a webpage should reach 3-5%. In addition to placing core keywords, according to Google’s understanding and display of semantic analysis, you should also place related words for core keywords on the page. These related words help Google determine the relevance of the webpage and include synonyms, near-synonyms, similar words, and long-tail keywords.

Because search engines cannot understand the meaning of keywords, but can understand the content of a webpage through semantic analysis, frequent appearance of these related keywords on the page allows Google to determine the theme of the page.

For example, if the core keyword on a webpage is “Google SEO,” the related words include “SEO optimization tips,” “SEO tutorial,” “SEO tools,” and “SEO keywords.” If a user searches for “Google SEO,” Google’s search engine matches the user’s search with relevant webpage themes by understanding the query term “Google SEO” and its synonyms.

When organizing the content of a webpage, it’s essential to naturally and reasonably place these similar and synonymous words on the page. Avoid deliberately placing synonymous keywords, as it may increase the bounce rate of the page, which is not conducive to page ranking. If the article is relatively long, the frequency of using synonymous words naturally increases. Often, we wait until the text layout is finalized before adding unused similar or synonymous words a few more times, achieving a well-rounded placement of related words for keyword pages.

How to find similar and synonymous words for keywords?

  • In Google, search for the keyword, then scroll down until you reach the “Related searches” section at the bottom of the page for related words.
Useing Related searches of google to find synonymous words for keywords
Useing Semrush Keyword Magic Tool to find synonymous words for keywords
  • Google search box prompts.
Useing Google search box prompts to find synonymous words for keywords
  • LSIGraph: Generates LSI (Latent Semantic Indexing) keywords.

10. Does Google Penalize Grammatical Errors?

Google’s search engine can detect grammar errors on a page, although it doesn’t directly penalize pages with grammar mistakes. However, high bounce rates and short user dwell times are negative factors for Google SEO rankings.

If a webpage contains numerous grammar errors, it can make it challenging for visitors to understand, leading to a poor reading experience. This can result in user dissatisfaction, causing an increase in bounce rates and an undesirable average time spent on the page. These factors are highly unfavorable for page rankings in Google’s search results.

To maintain a good user experience and improve SEO rankings, it’s essential to avoid grammar issues on your webpage. When users search for results, search engines prioritize pages with a positive user experience. If your webpage has grammar errors, it’s crucial to address the problem promptly for the page to have a chance at achieving higher rankings.

Here are some commonly used grammar-checking tools

  • Grammarly: Grammarly is a grammar tool that can directly correct grammar errors. It is recommended to use a grammar-checking tool to screen for grammar errors before publishing webpage content.

11. You Need More words on one Page

The term “page text word count” refers to the total number of words on a webpage, specifying the total word count, not character count.

Why is the word count on a page important?

Statistical data indicates that the average length of SERP (Search Engine Results Page) results in the top three positions exceeds 2400 words. The word count gradually decreases from the fourth to the tenth position, with even the tenth-ranking page having around 2000 words. This suggests that the higher the word count on a page, the more likely it is to rank higher.

Opinions vary on what constitutes an adequate word count for a page. Some believe that a page with over 1000 words is sufficient, while others argue for 2000 words, and some suggest exceeding 2500 words. So, what is the ideal word count for a page to potentially rank first?

Based on investigations, it can be determined that a minimum of 2500 words is acceptable, and exceeding 6000 words would be even better. Another reliable approach is to analyze the word count of the top-ranking page in your industry and aim for about 40% more than that. In general, the word count of your page should surpass that of well-ranked articles on Google. However, it’s important not to focus solely on increasing word count; Google emphasizes providing a perfect and detailed user experience while ensuring logical page structure. The fundamental reason for ranking is to address users’ actual search needs with the page content.

How to check the total word count of a page:

  • SEOquake: Download and install this plugin from Google’s extension tools. After installation, click on SEOquake on the current page, and Total words under DENSITY data will display the word count for the current page.
  • WordCounter: This online tool allows you to analyze the word count of a given text.

12. Add Video Content

When users use Google for searching, they encounter various types of results beyond traditional text-based ones, including Google Images, Google Shopping, and videos. Images and videos provide users with a visually rich and immersive experience, making them increasingly popular, especially with the widespread use of smartphones. Sometimes, traffic from images alone can constitute up to 20% of a website’s total traffic. Therefore, in the context of Google SEO optimization, it is crucial to include not only text but also rich media resources on web pages.

When publishing videos, it’s essential to add relevant information such as titles, alt text, and descriptions to these media resources. This facilitates Google in recognizing and crawling these media resources, contributing to better rankings and attracting more potentially interested users.

Display of video content in Google search results

How to optimize videos on a webpage

  1. Ensure that videos are published on public web pages for easy crawling by Google.
  2. Provide a unique and stable URL for each video.
  3. Select high-quality thumbnails, titles, and descriptions for each video.
  4. Use HTML tags (such as <video>, <embed>, <iframe>, or <object>) to mark up videos on the webpage, making it easier for Google to identify them.

13. Controlling Keyword Density

Keyword density refers to the frequency with which keywords appear in the content of a webpage, usually calculated as a percentage. The higher the density of keywords on a page, the more relevant the search engine considers the page to be to those keywords. This way, when users search for a particular keyword, Google is more likely to recommend pages that are relevant to the user’s search.

It’s important to note that higher keyword density doesn’t necessarily mean better rankings. Based on research, most core keywords have a density ranging from 3-5% on a page. However, it’s not necessary to strictly adhere to this range, as many well-ranking pages have core keyword densities around 1.5%. Therefore, a keyword density of around 2% can also be acceptable. Ultimately, user experience and the relevance of keywords to the page content are the key factors determining keyword rankings.

How to approach keyword density

  1. Firstly, ensure that each page has only one core keyword. Avoid duplicating core keywords across different pages, as this can lead to competition between pages.
  2. Secondly, identify one or two secondary core keywords with a density of around 1-2%.
  3. Incorporate the core and secondary core keywords into the content of the webpage. When adjusting keyword density, make sure not to compromise the readability and usability of the original content.

Regardless of how you integrate keywords, it’s crucial to ensure that the webpage content is original, professional, practical, and readable. This is the foundation and strength of your webpage when competing against others.

Tools for checking keyword density

Using Yoast plugin to check keyword density

14. Checking Page Speed of Your Website

Page speed refers to the time it takes for a webpage to load after being accessed. In 2018, Google incorporated page speed as a ranking factor in mobile searches. This is because the speed of a website can vary across different devices and networks. Google internally measures website speed using important indicators such as FCP, LCP, FID, TTI, TBT, and CLS.

By November 2021, Google Search Central announced that website experience would officially become a ranking factor in the desktop version ranking system from February 2022. The three core web vitals announced for website experience are (LCP, FID, and CLS).

Specifically, the core web vitals are defined as follows:

  • Largest Contentful Paint (LCP): Measures loading performance.
  • First Input Delay (FID): Measures interactivity.
  • Cumulative Layout Shift (CLS): Measures visual stability.

Research has shown that for every 1-second increase in retail webpage load time, conversion rates decrease by approximately 20% or more. Therefore, the importance of webpage speed for website ranking cannot be overstated.

How to test core web vitals for website speed?

PageSpeed Insights is Google’s own tool, offering the advantages of being free and providing authoritative data. You can use PageSpeed Insights to test both mobile and desktop versions. In today’s context, where website speed is increasingly crucial, scores above 85 for both mobile and desktop versions are considered barely passing. Higher speed scores, ideally between 90-100, are necessary for improved website ranking.

The specific standards for each key website speed indicator are as follows:

  • Largest Contentful Paint (LCP): Measures loading performance, and LCP loading time should be within 5 seconds.
  • First Input Delay (FID): Measures interactivity, and FID should be within 100 milliseconds.
  • Cumulative Layout Shift (CLS): Measures visual stability, and CLS should be within 1 second.

PageSpeed Insights also provides detailed optimization suggestions for both mobile and desktop versions, helping us optimize webpage speed from different perspectives.

15. Internal Link Building

Internal linking refers to the links within the same website, connecting different pages internally. When implemented effectively, internal linking can contribute to improved website rankings.

For Google search engine, internal links not only facilitate the crawling process for Google bots, but they also act like votes within the same website, where pages mutually vote for each other. By strategically incorporating internal links, a website can guide search engines to identify which pages are deemed important, thereby enhancing the ranking of those pages.

Moreover, internal links can transfer the website’s authority. Pages that receive more internal links often carry higher authority. If certain pages on your website are not well-indexed or ranked, it is advisable to create internal links, allowing well-ranked pages to pass their authority to these underperforming pages.

Here are some tips for optimizing internal links:

  • Include 2 to 3 internal links in an article, using anchor texts related to keywords in the article. Avoid excessive use of internal links.
  • Distribute the anchor text of internal links evenly throughout the content, avoiding concentration in one area.
  • Use internal links when users need clarification or guidance.
  • Keep anchor texts for internal links natural and diverse. Avoid overly using specific keywords as anchor text.
  • If using images as internal links, ensure proper alt descriptions for the images.
  • Limit the number of links on a webpage to 100 or fewer. Excessive links can result in large HTML files, leading search engines to ignore or not index the webpage.
  • Consider adding internal links to tag pages and trending keywords on the homepage to enhance user experience, as these are considered beneficial internal links.


On-page SEO is an essential aspect of digital marketing for startups, entrepreneurs, small businesses, and content creators alike. By implementing these On-page SEO techniques and best practices, you can effectively optimize your web pages, improve your search engine rankings, increase organic traffic, and provide an excellent user experience. Remember to maintain a natural flow in your content while incorporating relevant keywords strategically.

So what are you waiting for? Start optimizing your web pages with On-page SEO and watch your online presence soar!

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